Chevrolet were the first of the big three American car makers to bring out a purely American built compact pickup when the Chevrolet S-10 ‘quarter-ton pickup’ was introduced in 1981, ready for the 1982 model year. The model was fully designed and developed by GM’s Detroit Development Centre, unlike its Japanese-rooted predecessor, the Chevrolet LUV truck. Chevrolet went on to produce a high performance version called the GMC Syclone released in 1991.
North American production of the Chevrolet S-10 ceased in 2004 after a 23 year span. It was replaced by the Chevrolet Colorado. Meanwhile, Brazilian production of the second generation S10 spanned 17 consecutive years ending in early 2012.
The third generation Chevy S10 debuted in 1012 in Brazil. Its official name is ‘S10’ in some markets and ‘S-10’ in others.